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Sports

 

TELUS enters into partnerships with a number of charitable and community organizations in the areas of health and well-being in our environment, education and sport, and arts and culture.  In 2011, we helped to support the development of high-quality pediatric care and social intervention projects to initiatives dedicated to better and earlier detection of breast cancer. We also support environmental initiatives, a wide variety of volunteer and fundraising events nationwide, and directly help raise funds that support healthcare facilities.

To increase efficiency and support consistent decision-making, we enhanced our two-tier system for evaluating sponsorship opportunities. The first level of evaluation is provided by the sponsorship working team, comprised of managers and directors from across the company, to review sponsorship opportunities, discuss contract renewals and share best practices. The sponsorship leadership team, made up of vice-presidents from various parts of TELUS, provides program oversight. We continue to improve systems to:

  • Align current and potential corporate sponsorships with TELUS values and business priorities
  • Develop consistent messaging that identifies how TELUS’ commitment to community exemplifies the corporate values.

We have community partnerships with leaders in the fields of education, healthcare, sport and the environment.

To learn more about TELUS’ support of its not-for-profit partners, visit telus.com/community.

 
 
 

Canadians love playing and watching sports, and the TELUS team recognizes that sports programs are important to our young citizens as they mature. Our efforts to help kids and athletes play sports and keep active can be seen in local communities across the country.

H.E.R.O.S.

TELUS has supported the Hockey Education Reaching Out Society (H.E.R.O.S.) since 2004. H.E.R.O.S. provides boys and girls from economically challenged neighbourhoods an opportunity to play ice hockey. The premise of H.E.R.O.S. is to use hockey as a catalyst to encourage positive behaviour, self-esteem, commitment and perseverance. This outcome-based approach does not simply provide a place for these kids to play, but helps them transform and learn to be better kids and adults.

TELUS’ goal for 2011 was to contribute $350,000 to H.E.R.O.S. and support the establishment of a program in Montreal. As committed, TELUS supported 10 H.E.R.O.S. programs across Canada in seven cities, adding a third program to the Toronto chapter and opening a new chapter in Montreal. Since 2004, TELUS has contributed $1.48 million to H.E.R.O.S.

TELUS is achieving its plan to contribute $1 million to H.E.R.O.S. from 2010 to 2012 in support of the establishment of more H.E.R.O.S. programs in Canada. TELUS’ $1 million investment will provide support for the continuation and operation of those programs. Funds will provide more on-ice instruction, equipment replacement, academic assistance, nutrition programs, field trips and mentor training. H.E.R.O.S will launch a new chapter in Ottawa during the winter of 2012.

To learn more about TELUS’ support of sports organizations, visit telus.com/community.