The preservation and conservation of our natural environment has much meaning for Canadians and our TELUS team. We remain committed to reducing the overall environmental impact of our operations and take every effort to support causes that enhance the protection of wildlife and our natural habitat.
In 2011, at a ceremony in Ottawa, Tree Canada formally recognized TELUS as an Ultimate sponsor for having contributed more than $1 million over the course of a partnership that was initiated in 1998. Since our partnership with Tree Canada began, TELUS has assisted in the planting of more than 332,633 trees. In 2011 alone, TELUS gave $262,625, which led to the planting of more than 98,833 trees.
TELUS’ 2011 Tree Canada activities have also included:
- Becoming national sponsor of Tree Day and participating in more than 10 events spanning the country – from Antigonish County, Nova Scotia to Kamloops, B.C.
- Giving TELUS team members celebrating a milestone the option of having a tree planted in their name rather than another form of recognition
- Greening 12 school grounds in B.C., Quebec, Ontario, and Alberta
- Asking customers to consider having trees planted as part of our Summer and Holiday Perks program
- Supporting the B.C. Fire ReLeaf and Alberta Mountain Pine Beetle ReLeaf programs.
Nature Conservancy of Canada
The Nature Conservancy of Canada (NCC) is Canada’s leading land conservation organization having protected 2.6 million acres of land and the species that live there, over the past 50 years. TELUS has partnered with NCC on various projects to help ensure that work continues and the lands are cared for into the future. In 2011, TELUS reached the $1 million mark in funding since 2009 for NCC.
As part of our agreement in 2011, TELUS ran a Facebook “new critter” campaign and for the first time Canadian species were added to the critter options. As a result, $100,000 was donated to NCC in just six days through Facebook voting with Luna the Saw Whet Owl becoming the winner. Luna has been featured in many of our ads and has proven a successful addition to our critter family. The $100,000 supports continued protection of the Saw Whet Owl and other species’ habitat.
In 2012, TELUS and NCC are continuing to work together to leverage their learnings from 2011.
BIXI Campaign with Heart and Stroke
BIXI is a program that aims to provide immediate access to public bikes as an alternative mode of transportation. The BIXI bikes are designed to complement public transit and are intended for one-way trips of less than 30 minutes. At the end of a trip, the bike can be dropped off at any of 80 downtown docking stations.
In 2011, TELUS became the key corporate sponsor and a national partner for BIXI’s expansion. For every new BIXI membership purchased in Montreal, Toronto and Ottawa, TELUS gave $1 to the Heart and Stroke Foundation in support of BIXI’s commitment to building healthy communities. In total, TELUS gave $34,590 to the Heart and Stroke Foundation.