Reducing paper purchases
In 2011, the TELUS team continued to focus on paper reduction, responsible paper purchasing and team education efforts. Our goal for 2011 was a 10 per cent paper purchase reduction over 2010. We exceeded this target by reducing paper purchases by 28 per cent, which equates to just over 11 million sheets. Since 2006, we have cut our annual paper purchases by over 67 per cent even though the number of team members has increased by 52 per cent during the same period.
This past year we continued our partnership with Canopy, an environmental non-government organization and worked toward our goal of using 100 per cent post consumer recycled (PCR) content office paper. In 2011, TELUS transitioned office print paper to 30 per cent post consumer recycled Forest Stewardship Council certified paper. In 2012, our goal is to reach 50 per cent PCR content in our office print paper.
Paper purchasing at TELUS
Tree Canada partnership
TELUS continued our support for Tree Canada in 2011. We launched TELUS’ first environmental sustainability messaged Twitter campaign during National Environment Week. TELUS donated $10,000 to Tree Canada as a result of our Twitter supporters re-tweeting daily sustainability themed Twitter messages. TELUS was also recognized with Tree Canada's Ultimate Award. TELUS is one of only two recipients of the award which recognizes a partner who has contributed more than $1 million in support towards the stewardship of trees with Tree Canada.