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Community investment results

 

Meeting and exceeding our targets

This section of the report is a summary of TELUS’ key economic, social and environmental performance results for 2011 and 2012 targets. To determine the content of each report, TELUS assesses the CSR materiality of certain aspects of its business, as well as using the pertinent Global Reporting Initiative (GRI-G3) reporting guidelines to help direct its disclosure. The GRI-G3 guidelines provide a baseline for the type of discussion, as well as the volume and type of metrics that can be found within the report. For the second consecutive year, we have received assurance on key indicators and as a result have self-assessed our GRI-G3 compliance level as “A+”.

 
 
 
  • Exceeded Target
  • Met Target
  • Did not meet target
  • Not applicable
Performance measure 2011 target 2011 results 2012 target1 GRI-G3
Community Maintain a leadership position in community investment while remaining focused on alignment to TELUS’ strategic intent, business priorities and financial performance TELUS maintained its leadership position by expanding our portfolio of partnerships and increasing total donations and in-kind contributions Establish two national partnerships specific to social enterprises to foster social and for-profit entrepreneurship -
Community Achieve Imagine Canada Caring Company status of contributing more than 1% of our pre-tax profits to support Canadian charitable organizations TELUS achieved its status of an Imagine Canada Caring company by contributing 2.9% of our pre-tax profits Maintain TELUS’ Community Investment leadership by contributing more than 2% of our pre-tax profits to support Canadian charitable organizations, doubling requirements to achieve Imagine Canada Caring Company status -
Team TELUS Cares programs Achieve 34% team member participation in Team TELUS Cares programs Achieve 34% (11,449 volunteers) team member participation in Team TELUS Cares programs Engage 12,000 volunteers in TELUS Day of Giving™ -
Team TELUS Cares programs Record 500,000 volunteer hours Team members and retirees recorded 555,813 volunteer hours Record 562,000 volunteer hours -
TELUS Community Ambassadors® Produce 61,000 care items 63,582 care items produced We will continue to track but no longer report on a target for this metric -
1

Refer to Caution regarding forward-looking statements summary.