Our corporate commitment
TELUS is committed to Corporate Social Responsibility (CSR) and achieving sustainable growth. Our triple bottom line approach to business balances economic growth with environmental and social goals. We understand that in order to realize our objective of delivering on TELUS’ future friendly® brand promise by putting customers first, we need to be one of Canada’s leading corporate citizens – a company our customers are proud to connect with.
We follow the Global Reporting Initiative (GRI) definition of CSR, which is:
TELUS’ commitment to integrate CSR considerations into our business and foster a culture of sustainability allows us to grow programs that ensure we can fulfill our CSR commitments in both good and challenging economic times. In part, we do this by:
- Engaging the TELUS team through community volunteerism and giving programs such as Team TELUS Cares, employee resource groups such as Connections, environmental programs, such as our TELUS Green Teams, and through the use of social media
- Integrating key CSR metrics into the enterprise-wide strategic planning and reporting processes, including CEO and key executives’ performance objectives
- Understanding how our brand and reputation drives our customers' likelihood to recommend our products and services and by designing cause marketing campaigns that make a direct link between our business priorities and the well-being of our communities
- Leading in CSR governance and disclosure through our CSR Leadership Team, consisting of senior leaders from across the business, our award-winning annual reports and CSR reports and regular CSR updates to the Corporate Governance Committee of the TELUS Board of Directors.
At a business operations level, our view of CSR includes but is not limited to: